Sugar Doesn’t Make You Fat. Are You Kidding Me Coke Executive?

Sugar Doesn’t Make You Fat. Are You Kidding Me Coke Executive?
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It’s incredible to me that people continue to drink sugary soda’s and fountain drinks. Especially athletes, and their families. If you are concerned with your sports nutrition and want to see some big results with your body, then quitting soda, and sugary drinks is a great first step. The nutritional benefits of quitting soda are tremendous and definitely worth giving up a coke or two!

To start this little conversation off, I have to be absolutely frank and honest, I use to drink soda and occasionally…very rarely…I will indulge and a sip or two when my boyfriend get’s a sudden craving for Mountain Dew. I use to love the sugary drinks, and was actually a Diet Pepsi fan, so I can relate to you. However, over the past couple years I have learned how damaging soda, ans excessive sugary snacks are to your health. I no longer drink soda on a regular basis, but I’m not a complete crazy activist. I live in a family where soda and diet soda are a staple, and I don’t see it changing anytime soon, but I’m not giving up. Grandma and mom that means you! I believe this perspective gives me a great angle to present these two articles and discuss the honest truth.

Now, let’s talk about an article that got me all worked up, “Coke executive answers questions about sugary drinks.” If you get a chance take a minute to read it over. I have to admit I was absolutely annoyed with Coke’s Katie Bayne, 45-year-old president of sparkling beverages in North America. When questioned on last week’s proposal by New York Mayor Michael Bloomberg to limit to 16 ounces the size of sugary drinks sold at New York restaurants, movie theaters and street carts she replied with answers that were sheepish at best.


Q and A from Coke Executive Interview:

Q: If Mayor Bloomberg were sitting across from you, what would you say to him?

A: I’d say, Mayor, we believe you’re absolutely right. Obesity is a critical health challenge facing our nation. But singling out single brands or foods is not going to help the situation. Working together in a partnership will.

Q: Is there any merit to limits being placed on the size of sugary drinks folks can buy?

A: Sugary drinks can be a part of any diet as long as your calories in balance with the calories out. Our responsibility is to provide drink in all the sizes that consumers might need.

Q: Is anyone at Coca-Cola trying to figure out a way to get sugar out of all drinks?

A: There is a large portion of the population that relies on the carbohydrates and energy in our regular beverages. When my son gets home from school, he needs a pick-up with calories and great taste.

Q: But critics call soft drinks “empty” calories.

A: A calorie is a calorie. What our drinks offer is hydration. That’s essential to the human body. We offer great taste and benefits whether it’s an uplift or carbohydrates or energy. We don’t believe in empty calories. We believe in hydration.

Q: Because sugary drinks have been linked with obesity, some suggest soft-drink makers place “warning” labels on cans and bottles.

A: There is no scientific evidence that connects sugary beverages to obesity. If you look at the data, you can see that during the same period obesity was rising, sugar intake from beverages was decreasing. Between 1999 and 2010, sugars from soda consumption decreased by 39%, but the percentage of obese children increased by 7%, and 13% for adults.

Is She Crazy?

Stating there is no scientific connection or evidence that sugary beverages leaf to obesity is just dumb to me. Even when I drank soda on a regular basis I knew it wasn’t good for me and drinking regular sugar filled soda could lead to extra pounds. Why not just admit that drinking a lot of soda that’s high in sugar can lead to obesity? In my opinion she should have owned up to the obesity claims, but put emphasis that it is all up to the consumer to drink responsibly. Honestly, if you choose to drink soda, then by all means drink your soda. But it is up to you to know when your drinking habits are leading to obesity.

Just like the McDonalds case, they were sued by consumers who claimed eating McDonalds made them fat. Well yes it made you fat, but it was your own responsibility, and you chose to eat the food.

How Caffeine and Sugary Drinks Affect Your Kids

A stimulant that affects kids and adults similarly, caffeine is a drug that’s naturally produced in the leaves and seeds of many plants. Caffeine is also made artificially and added to certain foods. Caffeine is defined as a drug because it stimulates the central nervous system. At lower levels, it can make people feel more alert and energetic.

In both kids and adults, too much caffeine can cause:

  • jitteriness and nervousness
  • upset stomach
  • headaches
  • difficulty concentrating
  • difficulty sleeping
  • increased heart rate
  • increased blood pressure

Especially in young kids, it doesn’t take a lot of caffeine to produce these effects.

Other reasons to limit kids’ caffeine consumption include:

Kids who consume one or more 12-ounce (355-milliliter) sweetened soft drink per day are 60% more likely to be obese.


The Weight of our Nation


How Much Sugar are You Consuming? Chekout the Infographic below to see how!



Guide to Candy and Sugar

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A little more about Natasha Hawkins...

Experience: Division 1 Fastpitch Softball player at San Jose State. Degree: B.S in Marketing and Advertising Certifications: Certified Level 1 CrossFit Trainer Interests: She loves the way the brain works and how personalities and attitude can create a warrior of an athlete that will always persevere and make success for themselves. While she is not a certified nutritionist she studies and practices the Paleo diet and Zone eating. Quirk: I am an avid archer and hunter. Yup, it's true. I have shot archery since I could walk, and hunted with my Dad since I was born. I also have a sister (Cheridan Hawkins) who is a stud pitcher for the Oregon Ducks Softball Team and is on the Junior Olympic Team. My youngest sister Charli Hawkins trains with me at CrossFit and is also a catcher on the 12U California Grapettes. Follow Natasha on Twitter: @NatashaBHawkins